| For
a Corporate Licensor, a properly managed licensing program can: |
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 |
Intensify
the positive equity of your trademark |
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Increase
consumer awareness and preference for your brand worldwide |
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Enhance
the breadth and scope of legal protection for your trademark |
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Create
new markets and business opportunities for the brand without
substantial capital investment |
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Generate
a new source of high margin revenues |
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Enhance
acceptance for your primary products |
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| As
a Licensee, licensing gives you the opportunity to: |
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Launch
new products with instant consumer recognition |
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Sell
a greater volume of products without the high risk of heavy
marketing expenditures |
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Apply
the imagery of the trademark to increase the appeal of your product |
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Gain
instant retail enthusiasm and acceptance |
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|
Benefit
from the licensor's promotional and advertising efforts to support
the trademark |
