There are currently thousands of different products under licenses represented by EMI.  In each case, EMI ensures that the goodwill and positive image of the trademark is protected and enhanced.  Success stories realized by our clients include:

Betty Crocker -- The coordinated introduction of over 200 new Betty Crocker kitchen items by 15 licensees was highly successful and is believed to be the largest multiple product line launch ever in the housewares industry.

Chevrolet Corvette Boat -- EMI created a "Corvette on the Water" by licensing a market leader in performance ski boats for the Corvette Tournament Ski Boat.   The marketing benefit generated for this product were spectacular including covers and articles in major water-ski, boating and automotive magazines.

Maytag -- EMI successfully launched a premium quality Maytag Water Heater product line with the industry leading Original Equipment Manufacturer (OEM).

Nabisco -- EMI developed a licensing program that successfully expanded Nabisco's Oreo brand into additional food categories.

General Motors Service Parts Operations  EMI created a new trademark readily identifiable by automotive restoration enthusiasts called the "GM Restoration Parts" emblem, providing consumers with a valuable symbol for authentic restoration parts.