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EMI's unique operating philosophy focuses on the protection and enhancement
of our clients' trademark equities.
As a marketing company specializing in corporate trademark licensing, we understand
that a trademark's equity is created through significant capital investment
and careful stewardship. If a company were to liquidate its
assets but retain ownership of its trademark(s), it would continue to
remain in a highly profitable state of business.
Because EMI takes a long term view of our relationships with our clients,
we provide the following services on a continuous basis to help them
fully capitalize on their licensing opportunities:
 Transfer
Analysis® |
Strategic Planning |
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Marketing Services |
Concept
Development |
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Product Development |
Sales |
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Prospect Mapping™ |
Product
Quality Monitoring |
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Retail Presentations |
Promotion Planning |
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Royalty
Administration |
Graphic Design |
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Licensee
Business Planning |
Licensee
Coordination |
Contract
Negotiation &
Development |
Royalty Collection &
Compliance Reviews |
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Legal
Administration |
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